It is certainly known that the customer searching through Google is the most inclined customer to make a purchase decision due to his desire to search for what he wants by himself.
Customers purchase behaviors in Ramadan is different especially in pandemic, so in Ramadan 2021 you have to benefit from everything you spend on your advertising campaign and reach your target audience with more accuracy
That’s why Google search ads are an effective tool to drive sales and traffic for your website, but google won't leave you alone in this battle between your competitors
it will work to recommend you the best strategy that will help you to reach the best-desired results by an intelligent way called “Smart bidding”
Smart Bidding is a designed automated bidding strategy to help you in improving your ad performance for a good achievement for your goals.
How does it work?
It works with machine learning in order to enhance the general goals of the ads like increasing conversions, cost-per-action (CPA), return-on-ad-spend (ROAS), maximize conversion value, or enhancing cost-per-click.
Manual or smart
It's worthy to mention that Google's bidding strategies are taking shape of 2 methods which are Manual bidding and Smart bidding
In a quick comparison between both, you will find that you should use the Smart Bidding recommended to you from google especially in Ramadan as of course you aim to reach a high goal
so despite cost control you may have in choosing the manual bidding it can easily waste your time, leading to a worse outcome.
This smart bidding strategy will direct your budget to be spent by the highest number of conversions can be carried out
If you choose to get a valued number of conversions you have to set up a conversion tracking for your google ads account, after that google will ask you to assign a relative value for each conversion event,
after that Google Ads will try to optimize your keyword bidding strategy using many pieces of information to generate your campaign the highest value of conversions.
In this strategy you are asking to get the largest share of rate in impressions among your competitors by increasing the frequent number of your search appearing,
here you can choose your target impression between three options
This makes you pay only for the action that happened and you desired so you can set a target cost per action if your goal is to increase target or lead Google Ads will automatically optimize your keyword bidding strategy to achieve more conversions as possible at or below the target CPA.
Google will try to expect the future conversions will happen using values that you provide and then set a maximum cost-per-conversion to maximize your conversion value and profit.
It allows Google to make changes to the manually set keyword bid so it may increase or decrease the bid of a keyword in an individual auction based on the probability that click will lead to selling.
In the end, of course you have to define your target from your ad before running the campaign, take advantage of the opportunity for the great using of your audience to the internet a lot during Ramadan 2021
and their desire to buy online, according to this and what shown above about smart bidding definitely you will know what to do, which bid strategy you will select to help your ad reach the target you want.
We remind you that SteepX has an experts that can guide you to the best bid strategy you can use and solutions for all problems that you may encounter while running your ad
So for inquires just call +20 10 30 333 42