With millions of people being forced to stay home to help stop the spread of COVID-19, many have found creative ways to expand during that situation. Those business who survived managed to get the biggest beneficiary of the crisis.
But Skype's limited number of participants makes it best suited to small businesses and teams. Zoom is the clear choice for enterprise-size companies, online lectures, online outings and nights and birthday parties. Thanks to its high-participant support that made it the most used application during coronavirus crisis.
Otlob implemented an integrated marketing plan through maintaining high quality service to their clients and keeping their staff safe.
They launched a campaign called "khaleek fel Aman maa' Otlob" or "stay safe with Otlob" followed by a number of posts to raise awareness of their clients giving them helpful tips to protect themselves. They also, created a video showing the precautions and measures they took to protect their clients.
Above all of this, launched an initiative to employ trained delivery workers who have lost their jobs due to the ongoing coronavirus crisis.
This is how such businesses make use from the crisis focusing on e-marketing techniques. They could get the best from the worst. Now, it is your turn!
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