Google BERT is to improve human language understanding for machines

It's the digital era where you find what you need online. Type in few words and get the results needed.
You type a query into a search box, and in most cases, results from the web are sorted and ranked in
milliseconds.

Popular search engines like Google have even started to answer some queries directly in the search results which save both time and clicks.

You may think how does the search engine work and simply it's a software, that searches a database of
information according to the user's query.

The engine provides a list of results that best match what the user is trying to find.
But sometimes you don't get exactly the result you seek and wonder how to type your query in a way that
the search engine can answer.

In this article you'll know about Google’s latest search algorithm (BERT) and how useful it is in answering
specific queries.

What's BERT?

Bert helps better understand the nuances and context of words in searches and better match those queries
with more relevant results. It's being used globally, in all languages.

Wouldn’t it be nice if Google understood the meaning of your phrase, rather than just the words that are in
the phrase? That's the purpose of BERT as it helps with the disambiguation of words with multiple
meanings. It can understand a query more like a human to show a more relevant result.. So,

What does BERT mean for SEO?

Goggle BERT is to improve human language understanding for machines. In a search perspective this could
be in written or spoken queries issued by search engine users. Also it helps reaching more accurate results in
a way that sounds logical to the query.

For example: when you search for the word (bank) it may mean

financial issue or it may refer to geographical area. BERT helps Google understands much more about the
meaning of the queries users issue taking word’s full context into consideration.
In short, BERT can help computers understand language a bit more like humans do.

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