SEO optimization is more than just keywords

The online challenge for your business is to make sure that when people look for a product or service like yours, they find you not your competitors. Hence, you start investing your time and effort in improving your SEO ranking.

Search engine optimization (SEO) is a term perceived for many users with using relevant keywords that aim
to drive more traffic and enhance your online presence. People used to apply keywords with high density by repeating it more and more. But search engines are becoming smarter now as frequent algorithm updates work to understand search queries in a more intelligent way. Therefore, using only keywords to improve your SEO ranking is useless.

SEO optimization is more than just keywords. There’s a lot you can do to increase organic traffic other than just using keywords.


1- Optimize your content

Before optimizing your keywords, work on quality content that suit your buyer personas. 25% of consistent publications of high-quality content help improve your ranking. You can do this by blogging topics that
interest your audience.
However, avoid poor cheap content as it may cause negative effect.


2- Tell search engines exactly what you're talking about

Incorporate your keywords within your page title, sub headers, URL (be simple, short, and easy for a search engine to tell what the page is about), meta-descriptions and image descriptions.



3- Ensure that your website is mobile friendly

It's important to make sure that your website performs well on mobile devices as the majority of the users search or visit your website through their mobiles.


4- Consider visitors time on website

Make visitors spend appropriate time on a page of your website. Time on page gives insight into how well your content is actually performing. See that using the "appropriate time" is better than "longer time" because this depends on the type of content.

If the content is long writings then you expect an interested visitor to spend longer time. But if you use graphics or pictures to illustrate your content then you expect less time of your visitors reviewing content yet effective.


5- Use Internal links

The purpose of internal links is to redirect visitors from one page to a different one on your website.
They're useful for allowing users to stay longer navigating website which improve the website ranking.
Make sure that internal links are relevant to each other because search engines can identify if they are
related or not.

For example: if the content is about laptop features make the internal link redirects to laptop accessories not mobile accessories. You don't want the visitors to get confused.

Be careful using them in a wrong way as this makes search engine penalize you by degrading your ranking.


6- Earn backlinks

Backlinks which are also known as incoming or inbound links are links used to connect one website to

If many sites link to the same webpage or website, search engines infer that content is worth linking to, and make it worth surfacing on search engines results pages (SERP). So, using these backlinks can have a positive effect on a site's ranking position or search visibility.


7- Evaluate website speed

Have your ever considered that your website loading speed affect your ranking? Yes it does have an effect.

But the speed is relative as it depends on many factors such as the website’s performance, the server’s performance, the web page you’re on, the connection type, the user’s internet service provider, the device’s processing power, the browser and other reasons.

You can't control all of them except for your website and server. So don't risk losing people because of low speed as they'll lose interest then leave the website and Google doesn’t like ranking sites which provide bad user experience.


8- Build a presence on social media

Use social media platforms that are relevant to your business for more creditability.
Provide sharing options on website for social media to allow your website to go more viral. 
You can also use social media to promote your website.


9- Measure your performance

Follow data and metrics that allow you to analyze your performance for a better online presence and higher SEO ranking through a rapid comprehensive reporting system.

For inquiries and consulting please contact +2010 3033 3342

We assist you through our services from research and marketing analysis, then the integrated stages of the marketing process until we reach the recommendations report which we present to you


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31 Mohamed Tawfik Diab,Nasr-City, Cairo
+2 010 30 3333 42

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