Lead generation campaigns are one of the most important and effective campaigns you may need to experience in your work in both google ads and Facebook.
Simply it is a campaign that generates leads for you in which it catches your customer’s attention and makes them convinced to leave their cell phone numbers/emails or any other personal information in exchange for some information they need to ask for or to get some product.
including humans in your lead generation campaign had proved a great success in arrangement of (a smiling relatable Woman / then babies come)
After that, you will find that if you choose an odd or funny image it may encourage the users to read the headline and take an action, also remember to avoid complicated images and to be simple maximum extent practicable
try to make your headline catch your customer's eyes as possible, things like (for free / the dollar sign/percentage signs) can catch your customers.
it is not recommended to use Blue or white colors as it is Facebook colors but try to use catchier colors or bright ones.
Traffics generated from Facebook ads to an optimized landing page for lead generation is the best way to find qualified leads that may probably convert to a final sale.
The best two strategies to generate leads from a Facebook campaign and Landing Page combination are Contests & Email-Gated Content
Contests are a good way to generate qualified leads if you executed it in an intelligent way and with a satisfying award.
Email-Gated Content & EBooks are one of the best ways to get leads if you have created a valuable eBook or valuable content or case study
Regarding Lead Generation Campaigns on Google it is represented in an online advertising campaign addressed to generate qualified and relevant leads for a business
You should always optimize your landing page according to Google guidelines to avoid removing or pausing your landing page and in order to convert many visitors as far as it can.
This can be accomplished by means of:
Testing what makes one marketer differs from another and that to get a high-Quality Score, Lower Cost Per Click.
We hope that you had found a helpful article and all the best in your coming lead generation campaigns
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